Standard Classic IAB
Standard Classic IAB provides access to the industry's most widely adopted display advertising formats, ensuring seamless compatibility across agencies, DSPs, ad servers, and creative workflows.
Built around established IAB standard dimensions, this inventory enables advertisers to activate campaigns using existing creative assets without requiring additional production or adaptation. Through Doodlee's programmatic infrastructure, campaigns benefit from scalable reach, real-time bidding optimization, and advanced audience targeting while maintaining full compliance with industry standards.
Key Characteristics
Full IAB compliance: Supports the most common display specifications used across the digital advertising ecosystem.
Plug-and-play activation: Existing creatives can be deployed immediately without redesign or reformatting.
Programmatic-ready inventory: Available through RTB marketplaces, PMP deals, and direct campaigns.
Cross-device delivery: Formats optimized for desktop, tablet, and mobile environments.
Universal compatibility: Supports all major DSPs, ad servers, verification partners, and measurement providers.
Creative flexibility: Accommodates static, animated HTML5, rich media, and third-party served creatives.
Supported Formats
Common inventory includes:
300×250 Medium Rectangle
300×600 Half Page
728×90 Leaderboard
970×250 Billboard
160×600 Wide Skyscraper
Mobile Banner Formats
Additional sizes can be supported depending on publisher inventory and campaign requirements.
Technical Capabilities
Real-time bidding (RTB)
First-party and contextual targeting
Viewability optimization
Frequency capping
Brand safety controls
Third-party tracking and measurement
Dynamic creative support
Campaign performance reporting
User Experience
Standard IAB placements are integrated within publisher layouts using established display advertising positions, delivering consistent visibility while respecting site usability and content flow. Their familiarity across the web ensures predictable rendering, reliable performance, and broad advertiser adoption.
Typical Use Cases
Brand awareness campaigns
Product launches
Retargeting initiatives
Performance marketing
Prospecting campaigns
Seasonal promotions
Agency and trading desk activations
Value Proposition
Standard Classic IAB combines the reliability of industry-standard display advertising with the scale and efficiency of modern programmatic buying. It offers advertisers immediate access to premium inventory, simplified campaign deployment, and measurable performance across a global publisher network.
Format Type: Standard Display Advertising
Creative Variants: Static, HTML5, Rich Media, Third-Party Tags
Device Support: Desktop, Mobile, Tablet
Buying Model: CPM, CPC, CPL, CPA, Programmatic Guaranteed, PMP, Open RTB
Optimization Signals: Viewability, CTR, Audience Quality, Reach, Frequency, Conversion Performance
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